Origin Property is expanding the Origin Multiverse and moving forward with the launch of a new business, "Origin Music," entering the entertainment market to develop new artists targeting the youth demographic. The company aims to leverage its understanding of the needs of Gen Y and Gen Z, having established itself as a leader in the condominium market for the new generation. The first artist is expected to be officially launched in December this year.

Mr. Apisit Sunthornchookiat, Chief Executive Officer of Origin Condominium Co., Ltd., a subsidiary of Origin Property Public Company Limited (ORI), a comprehensive real estate developer, revealed that under the multiverse growth plan, or Origin Multiverse, the Origin Property Group remains committed to maintaining its leadership status in the real estate business while also venturing into new potential businesses with long-term growth prospects. Recently, the company is set to enter the new business under the name Origin Music to develop new artists in the entertainment industry targeting the youth market.

“In the past, we have been a leader in the condominium market for Gen Y and Gen Z because most of our team members across all areas, from design to marketing to production, are from the Gen Y and Gen Z demographics, just like our consumers. This gives us a deep understanding of consumer needs and behaviors. Therefore, moving into the Origin Music business is like building on that understanding to meet consumer demands in another form,” Mr. Apisit stated.

Moreover, the entertainment business is considered another high-potential sector with long-term growth prospects, generating income for businesses through various channels such as artist fees from events, advertising endorsements, concert organization, and fan meeting activities.

However, the company expects to officially launch the first artist along with all related details in December this year.

As for Origin Property Public Company Limited (ORI), it has a diverse business structure consisting of:
1. Residential Development Business - Developing condominiums and housing projects, with 112 projects completed (as of Q3 2022), including brands like Park Origin, So Origin, Origin Plug & Play, Knightsbridge, Notting Hill, Origin Place, The Origin, Kensington, Hampton, Origin Play, Brixton, and Britania, with a total project value exceeding 172 billion baht.
2. Recurring Income Business - Such as hotels, serviced apartments, and retail.
3. Service Business - Including property management, real estate brokerage, and real estate consulting.
4. Long-term Mega Trends Business - New business sectors with long-term growth potential, such as logistics, healthcare, asset management, and energy, aimed at enhancing the quality of life for consumers comprehensively.